X-Transform
Consultant Transforming to a mature organization with excellent “Experience Management” Ability.
Why CX?
mplementation Methodology
Interview | Quantitative | Qualitative | |
---|---|---|---|
1 week | 2-3 week | 2-4 week | |
Why | Discover what you already know about your customers, products, services, and key expectations | Drilldown the Behaviors, Habits, Pains, Needs, Expectations of Customers e/Products and services of the Brand | Further validate the hypotheses raised from the Qualitative, or measure the current state of experience/feedback from Customer |
What | Desk research and interviews with relevant internal departments | A series of in-depth customer interviews with a scale of 10 -30 samples | Survey is performed with a scale of 100 – 400 samples |
Output | Understanding the situation and the Questionnaire was developed for research at the following stages | Customer Insight reports, Hypotheses, & Improvement Opportunities | Customer Insight Report & Improvement Recommendations |