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XM Blog EN2023-06-21T09:14:23+00:00

XM Blog

Latest news and articles on XM strategy

USE CASES

Customer Experience

  • Relationship survey
  • Post-purchase survey
  • Post-support survey
  • Digital/website feedback (intercepts)
  • Other interaction-based survey(s)
  • User Experience research (UX testing, usability)
  • Website/Mobile Experience Optimization
  • In-product Feedback
  • CX Feedback from Employees
  • Online reputation management (social listening)
  • Customer lifetime value studies
  • CX competitive benchmarking
  • Ad hoc market research

Employee Experience

  • Employee Engagement annual survey
  • Employee Pulse surveys
  • Candidate Experience survey
  • Exit interviews
  • Onboarding/New Hire survey
  • Training Feedback survey
  • Other employee lifecycle survey(s)
  • Online reputation management (social listening)
  • Benefits Optimization
  • Feedback on tools and technology
  • Ad hoc employee research

Product Experience

  • In-product Feedback
  • Feature prioritization study
  • Pricing study
  • Product concept testing
  • User Experience research (UX testing, usability)
  • Launch Feedback
  • Online reputation management (social listening)
  • Market Trends study

Brand Experience

  • Brand Awareness testing
  • Brand Perception survey
  • Brand Loyalty tracking
  • Attitude and Usage Studies
  • Creative / Ad testing
  • Market segmentation (demographic, psychographic, etc.)
  • Competitor Analysis
  • Online reputation management (social listening)

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