Consultant Transforming to a mature organization with excellent “Experience Management” Ability.
|1 week||2-3 week||2-4 week|
|Why||Discover what you already know about your customers, products, services, and key expectations||Drilldown the Behaviors, Habits, Pains, Needs, Expectations of Customers e/Products and services of the Brand||Further validate the hypotheses raised from the Qualitative, or measure the current state of experience/feedback from Customer|
|What||Desk research and interviews with relevant internal departments||A series of in-depth customer interviews with a scale of 10 -30 samples||Survey is performed with a scale of 100 – 400 samples|
|Output||Understanding the situation and the Questionnaire was developed for research at the following stages||Customer Insight reports, Hypotheses, & Improvement Opportunities||Customer Insight Report & Improvement Recommendations|