X-RESEARCH

Research data to grasp INSIGHT, the essence of the problem, to define the proper actions.

Why CX?

You…

Do not reach the target when launching new products and services

Do not know how to properly research international standards to understand customers

Desire to get customer INSIGHT in order to improve products and services.

Wish to identify the as-is Customer persona & Experience Journey

Look forwards to getting latest best practices in Customer Research

DXCON will…

Implement researching (Desk research, Qualitative and Quantitative research) and propose solutions

Coach/train you to deploy & apply in practice

Perform Desk/Qualitative/Quantitative research to seek for INSIGHT

Coach/train to build Customer persona & Experience journey

Host training session and workshop

Implementation Methodology

Timeline

Why

What

Output

Step1: Interview

1 week

Why

Discover what you already know about your customers, products, services, and key expectations

What

Desk research and interviews with relevant internal departments

Output

Understanding the situation and the Questionnaire was developed for research at the following stages

Step1 :Quantitative

2-3 week

Why

Drilldown the Behaviors, Habits, Pains, Needs, Expectations of Customers e/Products and services of the Brand

What

A series of in-depth customer interviews with a scale of 10 -30 samples

Output

Customer Insight reports, Hypotheses, & Improvement Opportunities

Step3 : Qualitative

2-4 week

Why

Further validate the hypotheses raised from the Qualitative, or measure the current state of experience/feedback from Customer

What

Survey is performed with a scale of 100 – 400 samples

Output

Customer Insight Report & Improvement Recommendations

Step1: Interview
Timeline 1 week
Why Discover what you already know about your customers, products, services, and key expectations
What Desk research and interviews with relevant internal departments
Output Understanding the situation and the Questionnaire was developed for research at the following stages
Step1 :Quantitative
Timeline 2-3 week
Why Drilldown the Behaviors, Habits, Pains, Needs, Expectations of Customers e/Products and services of the Brand
What A series of in-depth customer interviews with a scale of 10 -30 samples
Output Customer Insight reports, Hypotheses, & Improvement Opportunities
Step3 : Qualitative
Timeline 2-4 tuần
Why Further validate the hypotheses raised from the Qualitative, or measure the current state of experience/feedback from Customer
What Survey is performed with a scale of 100 – 400 samples
Output Customer Insight Report & Improvement Recommendations